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Doodles aesthetic5/18/2023 ![]() Based on the survey, the effectiveness of doodles in branding or marketing practice is questioned as responses were mixed on the application of casual art styles for creative marketing approaches. Doodling is a highly personal style to communicate or reflect on personal experiences, but the self-confidence to explore doodling in developing ideas is not a habitual practice that is encouraged among youths. ![]() Youths perceive doodle’s role symbolically, chiefly in creating self-identity and projecting individualism. The use of visualisation in branding was found to be correlated, however, views about doodle as intentional art were not conclusively proven. ![]() Overall, the survey acknowledges doodle as creative self-expression. Primary research in the form of a survey and quantitative analysis of young adults’ perceptions about doodling is analysed. Research also highlights doodling’s capacity as visual representation of complex information. This paper considers the function of doodles in visual communication, and how contextual utilisation of doodles as a communication medium impacts individualistic expression as well as influencing consumer decision-making in brand preferences. The intentionality and purposes for doodling have been much critiqued by contemporary visual researchers. The concept of doodles as a self-expression art-form is discussed through a quantitative study on the perceptions of youths towards doodling activity to produce ideas, to develop self-confidence, and in decision making for brands.
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